A roadmap for creating a successful Idea-to-Launch product development process.
Original Air Date: 27 Mar 2008
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There is broad agreement that innovation, be it in terms of new technologies, new products or new service offerings is increasingly important.
Certainly product life cycles are shortening and customer expectations are growing. And yet recent studies have shown that the return from investment in innovation is incredibly variable. Organisations are ploughing huge amounts of resources into the next generation of products and services with no confidence of a result.
And yet best practices do exist. Practices that consistently prove to be more successful delivering better products, better services and better profits. One of these best practices is the disciplined use of Phase-Review Gates as the programme management platform for Development projects. Phase-Review Gates are certainly not the only technique, nor are they necessarily sufficient in isolation, but Phase-Review processes have proven to be fundamentally different and more effective than traditional project management approaches.
Whether you have an established Phase-Review process which needs revitalising, or whether you need to start from scratch, if you need to improve the design of your Phase-Review process then this Webinar is required listening. The session, will focus on some of the key criteria that need to be put in place in order to design a successful Phase-Review programme in your organisation.
Though created as a session in it's own right, this is the second in an in-depth series of 3 Webinars targeted at senior leaders to provide practical strategies and tools for ensuring the successful implementation of a Phase-Review / idea-to-launch process. The toolbox will cover elements of strategy, processes, metrics and culture to enable company leaders to decide whether and how to invest in Product and or Service development through this globally acknowledged NPD process.
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Unable to attend? You can still listen to or watch the webinar at a time that is convenient for you. Our archive is offering webinar recordings in MP3 format (audio only) or in Windows Media Player format (audio with slides).
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| The Portfolio Chessboard A step-by-step guide and tools for translating company strategy into portfolio performance | 31 Jan 2007 15:00 - 16:00 BST |
| Creating Open Innovation Networks Leveraging external partners for new sources of growth | 08 Feb 2007 15:00 - 16:00 BST |
| Creating compelling reasons to buy - taking the fuzziness out of the front end Five key Value Innovation tools to drive the front end of your product development process | 22 Mar 2007 15:00 - 16:00 BST |
| 10 Principles of effective Packaging Design Insights for assessing and improving packaging performance – and "winning at retail" | 29 Mar 2007 15:00 - 16:00 BST |
| Sustainability, and NPD strategies to benefit from demand for sustainable products How sustainability makes not only good envrionmental sense, but good business sense too | 12 Apr 2007 15:00 - 16:00 BST |
| Using Patent Intelligence to improve Product Development Mining the IP landscape, identifying competitive opportunities, improving strategy | 19 Apr 2007 15:00 - 16:00 BST |
| Unleashing the power of Strategic Six Sigma for Innovation and Growth Balancing intellectual, organizational and human elements for successful innovation | 10 May 2007 15:00 - 16:00 BST |
| Virtual Customer Environments and Customer Co-Innovation What to do, how to do it, and what to watch out for, when you involve customers in co-innovation | 16 May 2007 15:00 - 16:00 BST |
| Building the Business Case for Innovation How to understand and plan for the differences in implementing innovation as you write your business case for innovation in your organization | 07 Jun 2007 15:00 - 16:00 BST |
| Uncovering customers’ unmet needs Observing and interviewing customers in their environment | 14 Jun 2007 15:00 - 16:00 BST |
| Patent Portfolio Management Using patent strategies to protect your innovations | 28 Jun 2007 15:00 - 16:00 BST |
| Patent Intelligence for Open Innovation – a medical device case study Mining the IP landscape to improve competitive advantage | 10 Jul 2007 15:00 - 16:00 BST |
| Getting Innovations to Market the Motorola way Removing roadblocks and enabling organizations to foster successful innovation | 19 Jul 2007 15:00 - 16:00 BST |
| Bridging the Chasm between the Technical and the Marketing Team Uniting marketing and product development to bring the customer into the innovation process while ensuring that development produces innovation which is meaningful to the customer | 26 Jul 2007 15:00 - 16:00 BST |
| Mass Customization and Customer Driven Value Creation Implementation strategies for winning by product configuration | 01 Aug 2007 15:00 - 16:00 BST |
| The Top 10 Secrets to Innovation The Top 10 rules for developing a successful innovation program | 16 Aug 2007 15:00 - 16:00 BST |
| New Product Development Start Up Maximising your chances for product success, through best practice in project start-up | 23 Aug 2007 15:00 - 16:00 BST |
| The next logical step? - Outsourcing your innovation to Asia A practical guide to exploiting the creative industries of the 'Worlds Factory' | 06 Sep 2007 15:00 - 16:00 BST |
| Making Innovation Work in my Organization Understanding the key areas to address when setting up innovation as a business process in your organization. | 13 Sep 2007 15:00 - 16:00 BST |
| Using Virtual Models for Competitive Advantage Revolutionizing product development and merchandising: An introduction to the latest developments, technologies and strategies | 27 Sep 2007 15:00 - 16:00 BST |
| What is Open Innovation? An introduction to this powerful approach to innovation and growth | 11 Oct 2007 15:00 - 16:00 BST |
| Latest Best Practices, Tools and Techniques for the Front End of Innovation What do you need to do to consistently feed the NPD funnel with high profit concepts? | 18 Oct 2007 15:00 - 16:00 BST |
| Fast-start Strategic Technology Roadmapping Linking technology investment to business objectives | 25 Oct 2007 15:00 - 16:00 BST |
| Strategic Roadmapping to Find Large, Valuable Opportunities at Minimum Risk How to use roadmapping to build seamless links between strategy, product management, NPD and R&D, flagging up innovation opportunities broad buy-in | 08 Nov 2007 15:00 - 16:00 BST |
| Opportunity Discovery at the Front End of Innovation A structured, multi disciplinary approach to identifying high value spaces in which to focus creative energies before creating concepts | 15 Nov 2007 15:00 - 16:00 BST |
| User Manufacturing, Instant Companies, and Customer Co-Creation Next Generation Mass Customization - How a new infrastructure is enabling consumers to become instant manufacturers – and your future competitor | 29 Nov 2007 15:00 - 16:00 BST |
| Proving Designs Return on Investment A quantification method for optimizing your Design, Marketing or Brand strategies | 06 Dec 2007 15:00 - 16:00 BST |
| How to Develop and Deploy Open Innovation Key elements of successful implementation of these methods | 13 Dec 2007 15:00 - 16:00 BST |
| Why Current Voice of the Customer Methods Fail Use Outcome Driven techniques to listen to your customers and unlock hidden opportunities and identify uncontested markets. | 10 Jan 2008 15:00 - 16:00 BST |
| Managing Risk in an Uncertain World Driving down risk without sacrificing true innovation | 17 Jan 2008 15:00 - 16:00 BST |
| Introduction To Phase-Review / idea-to-launch Systems Why Stage-Review-Gates are so effective for managing Product Development | 31 Jan 2008 15:00 - 16:00 BST |
| Open Innovation Networks Beyond scouting to creating collaborative networks for innovation | 07 Feb 2008 15:00 - 16:00 BST |
| Overview of Structured Innovation Planning How your company can develop a repeatable process using structured tools and methods to consistently deliver business growth and increase value. | 21 Feb 2008 15:00 - 16:00 BST |
| Cost-Effective Intellectual Asset Tools Neglected NPD Strategies You Can’t Afford To Miss | 28 Feb 2008 15:00 - 16:00 BST |
| Adding Service Innovation to Products to Create Breakthrough Innovations Translating customer experience into products and service innovations | 06 Mar 2008 15:00 - 16:00 BST |
| Balancing your Portfolio to Link Tactics with Strategy Making better decisions to deliver outstanding customer experiences and improved returns. | 20 Mar 2008 14:00 - 15:00 BST |
| How to Design a Phase-Review process A roadmap for creating a successful Idea-to-Launch product development process. | 27 Mar 2008 15:00 - 16:00 BST |
| Using Needs Cluster Analysis to Identify New Market Opportunities Using customer behaviors to discover unmet needs and identify potential solution areas leading to breakthrough innovation | 03 Apr 2008 15:00 - 16:00 BST |
| 8 Dimensions of Excellence for Aligning Strategy, Measures and Customer Priorities Why achieving customer satisfaction is so hard, and how to make it far easier! | 10 Apr 2008 15:00 - 16:30 BST |
| Creating An Open Innovation Culture How to build the right mind-set and skill-set for adopting open innovation | 24 Apr 2008 15:00 - 16:00 BST |
| Where is the value in your business? Leadership strategies for increasing your total value proposition and practical methods for delivering sustainable profits | 01 May 2008 15:00 - 16:00 BST |
| How to successfully Implement your Phase-Review process Practical steps to maximise your chances of success | 08 May 2008 15:00 - 16:00 BST |
| Building a Capability for Breakthrough Innovation How companies seeking to compete on the basis of major, disruptive innovations | 15 May 2008 15:00 - 16:00 BST |
| Anticipating and Capitalising on Technology Disruptions Practical tools for identifying, assessing and acting on disruptive technologies | 29 May 2008 15:00 - 16:00 BST |
| Strategies for overcoming internal resistance to change Organisational management techniques for innovation teams needing to react to rapidly changing markets | 05 Jun 2008 15:00 - 16:00 BST |
| Consumer Experience Driven Design Using emotions as leading principle in product innovation | 19 Jun 2008 15:00 - 16:00 BST |
| Influencing to Innovate Using the Insights Discovery System to boost individual communication, team effectiveness and results | 26 Jun 2008 15:00 - 16:00 BST |
| Creating a Green Pathway to Success Adapting to sustainability trends and leveraging your capabilities to deliver “green” profitable offerings | 10 Jul 2008 15:00 - 16:00 BST |
| Innovation Benchmarking to Raise Returns on Innovation Investments Practical steps for pushing forward your innovation best practices and metrics. | 17 Jul 2008 15:00 - 16:00 BST |
| Looking in the Mirror: Are you a Partner of Choice? Using Open Innovation to attract the best people and partners | 31 Jul 2008 15:00 - 16:00 BST |
| Innovate Like Edison A systematic Approach to Innovation for Creating Competitive Advantage in a Flat World | 07 Aug 2008 15:00 - 16:00 BST |
| The Role of Innovation in Entering Developing and Emerging Markets How to use innovation in creating an orderly process of market opportunities assessment | 14 Aug 2008 15:00 - 16:00 BST |
| Using analogies to create breakthrough innovation A process to systematically identify and use analogies for developing innovative product and service concepts and solutions | 21 Aug 2008 15:00 - 16:00 BST |
| Research Methods For the “Fuzzy Front-End” of Innovation How to use qualitative, observational tools with creatively-oriented design methods to uncover new business opportunity and deliver outstanding consumer experiences. | 11 Sep 2008 15:00 - 16:00 BST |
| Raising Value and Strengthening Your Growing Company Cost-effective, disciplined management approaches to leverage your Intellectual Property (IP) process into a powerful Intellectual Asset Strategy | 09 Oct 2008 15:00 - 16:00 BST |