Value Innovation
18 - 19 January 2012
Dorint Hotel, Amsterdam Airport, Netherlands
TWO DAY EXECUTIVE WORKSHOP - The only Value Innovation Masterclass in Europe in 2012
10 steps to making competition irrelevant and unlocking new customers
"Blue Ocean Strategy is the fastest selling book in the history of the Harvard Business School Press. While readers love the concept of rendering their competition irrelevant they are frustrated by not knowing how to achieve it in their business.
In this two day Masterclass, we will focus on the cornerstone to Blue Ocean Strategy ‘Value Innovation’, the single most powerful tool today for discovering and making sense of customers’ unmet needs.”.
Join me in January when I will teach you how to deliver exceptional value to the most important customer in your value chain, all the time, every time!
This comprehensive Masterclass uses a workshop or hands-on approach. It includes, lecture and discussion sessions, question-and-answer periods, and illustrations by way of experiences and examples in other companies. It provides you with the knowledge and examples needed to return to your own business and begin implementation by extensively covering how to :
- Maximise value from existing as well as new market opportunities
- Ensure your team is focused on solving the right problems
- Identify your Most Important Customer
- Create a blueprint for value that your customers really care about
- Map Value Chains, create Value Curves and run Contextual Interviews
Who Should Attend
Senior managers of innovation including but not limited to
event sponsors
event sponsors
Cambridge Design Partnership is a leading research and development consultancy focused on creating value for our clients by converting new ideas and technology into commercial success. Our clients come from the medical, industrial and consumer industries and they have one thing in common: they see investment in innovation as fundamental to growth and competitive advantage.
Strategyn UK helps product and service companies in B2B and B2C sectors create corporate innovation programs that drive product, service, operational, and business model innovation. We enable companies to create a culture of innovation and a systematic, rigorous engine for risk-mitigated organic growth. At the heart of our approach is Outcome-Driven InnovationTM
previous seminars
Creating Great Opportunities / StageGate for Technology Development & Platform Projects
Discover the secrets of how to get ideas into the pipeline, and manage technology platforms for profitable results.
Date: 1 Oct 2007 - 2 Oct 2007
Speakers: Dr. Robert G. Cooper
Customer Driven Technology Strategies
Driving Innovation by Successfully Anticipating and Meeting Future Needs
Date: 27 Mar 2007 - 28 Mar 2007
Speakers: Dr. Jay Paap
Driving Predictable, Sustainable Innovation into New Product Development
Discover how to put the ground work in place to make your company an innovative enterprise throughout.
Date: 15 Nov 2006 - 16 Nov 2006
Speakers: Brad Goldense, Donald Stewart
Lean, Rapid and Profitable New Product Development / New Product Portfolio Management
Discover the secrets of how top performing companies accelerate their new product process and improve their development productivity.
Date: 18 Sep 2006 - 19 Sep 2006
Speakers: Dr. Robert G. Cooper
Products of Tomorrow
How will you identify and develop your company's next breakthrough product.
Date: 08 May 2006 - 09 May 2006
Speakers: Navi Radjou, Tim Jones, Jay Paap
previous seminars
| Creating Great Opportunities / StageGate for Technology Development & Platform Projects Discover the secrets of how to get ideas into the pipeline, and manage technology platforms for profitable results. |
Date: 1 Oct 2007 - 2 Oct 2007 Speakers: Dr. Robert G. Cooper |
|
| Customer Driven Technology Strategies Driving Innovation by Successfully Anticipating and Meeting Future Needs |
Date: 27 Mar 2007 - 28 Mar 2007 Speakers: Dr. Jay Paap |
|
| Driving Predictable, Sustainable Innovation into New Product Development Discover how to put the ground work in place to make your company an innovative enterprise throughout. |
Date: 15 Nov 2006 - 16 Nov 2006 Speakers: Brad Goldense, Donald Stewart |
|
| Lean, Rapid and Profitable New Product Development / New Product Portfolio Management Discover the secrets of how top performing companies accelerate their new product process and improve their development productivity. |
Date: 18 Sep 2006 - 19 Sep 2006 Speakers: Dr. Robert G. Cooper |
|
| Products of Tomorrow How will you identify and develop your company's next breakthrough product. |
Date: 08 May 2006 - 09 May 2006 Speakers: Navi Radjou, Tim Jones, Jay Paap |
|