Pure Insight seminars are focused upon providing best practice solutions to the most critical challenges faced by industry practitioners.
 

The Secrets to Predictable Innovation

26 - 27 March 2009
Sheraton Hotel, Heathrow, London

TWO DAY EXECUTIVE WORKSHOP from one of the foremost expert on how to deliver a practical methodology that can be deployed in any organisation to dramatically improve the success rate of innovation, growth opportunities and the bottom line.

Proven tools to surprise customers with the products and services they really want

 

deliverables

TEN REASONS TO ATTEND

  1. Learn how to execute innovation with the right inputs in the right sequence
  2. Learn why traditional Voice of The Customer processes are inherently flawed
  3. Learn advanced innovation theory, tools and techniques for identifying and prioritising opportunities
  4. Move towards a dramatically improved future where 70-90% product success rates are the norm
  5. Unlock hidden opportunities in mature markets and uncover uncontested space ripe for new products
  6. Remove the barriers that are inhibiting improved returns on innovation investments
  7. Recognise disruptive opportunities in core markets before your competitors
  8. Identify which ideas technologies and acquisitions have the best potential for development when faced with tough times
  9. Learn how to define and standardise the purpose, structure, content and format of a customer need
  10. Change ideation from a scatter shot to a laser focus, speeding up your time to market

Special seminar features include:


  • An interactive seminar-workshop format, including lots of question-and-answer, team exercises and discussion opportunities
  • Numerous case studies and illustrations, and examples from other businesses
  • A limited number of attendees to allow a more interactive session
  • A complimentary copy of Anthony Ulwick's Best Selling Book "What Customers Want"
  • Comprehensive workshop materials including a copy of all presentation materials and examples, templates, guidelines and checklists.
  • Lunch and networking break refreshments
 

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