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Pure Insight seminars are focused upon providing best practice solutions to the most critical challenges faced by industry practitioners.
 

The Secrets to Predictable Innovation

26 - 27 March 2009
Sheraton Hotel, Heathrow, London

TWO DAY EXECUTIVE WORKSHOP from one of the foremost expert on how to deliver a practical methodology that can be deployed in any organisation to dramatically improve the success rate of innovation, growth opportunities and the bottom line.

Proven tools to surprise customers with the products and services they really want

 

Agenda - Day 2

VALUE CREATION - IMPROVING INNOVATION

8.00 Continental Breakfast
8.30 SESSION VI
Questions and Answers from prior Day's session
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8.45 SESSION VII
Group Discussion
  • What would prevent you from deploying Outcome Driven Innovation in your company?
  • What are the organizational barriers to adopting a new way of thinking?
9.45 SESSION VIII
The Six Growth Path Model
  • The 6 ways markets grow – How markets naturally grow?
  • How to optimize your strategy along all six growth paths and why this is critical?

Practical Exercise:
  • Plotting the 6 growth paths in your industry
10.45 Morning Refreshments and Networking Break  
11.00 SESSION IX
Delivery Platforms
  • What is a delivery Platform – Definition and Theory

Practical Exercise:
  • What is one of your delivery platforms
12.00 Networking Lunch 
13.00 SESSION X
Idea Generation: Structure and Sequence
  • The Job Map for Innovation (NEW THEORY) – the optimal sequence for the innovation process
  • The structure and sequence of idea generation – why ideation is typically out of sequence?
  • Universal management inputs – what must management do to improve innovation?
14.00 SESSION XI
Focused Creativity
  • Creativity vs. Innovation – why people confuse them
  • A process for creativity
  • The Job Map for Generating Ideas (NEW THEORY) – the latest thinking on idea creation
  • Creativity Triggers and how to use them:
    • Platform triggers
    • Business model triggers
    • Feature level triggers
  • Synchronous vs. Asynchronous idea generation – the move to continuous innovation

Practical Exercise:
  • Solution dimensions
15.15 Networking Break 
15.30 SESSION XII
Creating a Programme of Innovation within your Company
16.15 Wrap Up, Question and Answer Period
16.45 Seminar Close
 

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Discover the secrets of how to get ideas into the pipeline, and manage technology platforms for profitable results.		 Date: 1 Oct 2007 - 2 Oct 2007
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Customer Driven Technology Strategies
Driving Innovation by Successfully Anticipating and Meeting Future Needs		 Date: 27 Mar 2007 - 28 Mar 2007
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Driving Predictable, Sustainable Innovation into New Product Development
Discover how to put the ground work in place to make your company an innovative enterprise throughout.		 Date: 15 Nov 2006 - 16 Nov 2006
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