login
view basket
Pure Insight seminars are focused upon providing best practice solutions to the most critical challenges faced by industry practitioners.
 

The Secrets to Predictable Innovation

26 - 27 March 2009
Sheraton Hotel, Heathrow, London

TWO DAY EXECUTIVE WORKSHOP from one of the foremost expert on how to deliver a practical methodology that can be deployed in any organisation to dramatically improve the success rate of innovation, growth opportunities and the bottom line.

Proven tools to surprise customers with the products and services they really want

 

Agenda - Day 1

DISCOVERING CUSTOMER NEEDS

8.15 Registration & Coffee
9.00 Open and Welcome
9.15 SESSION I
The state of Innovation today and an overview of Outcome Driven Innovation
  • What is inhibiting its evolution
  • Why is failure virtually guaranteed using current thinking
  • What is a customer need (outcome)
  • How does one capture the true voice of the customer
  • What are the right inputs for the innovation process
  • When is a customer need unmet
  • Creating concepts
  • Questions and Answers
11.00 Morning Refreshments and Networking Break
11.15 SESSION II
Formulating a market growth strategy
  • The possibilities for growth – selecting a market
  • What is a market – a new definition
  • Who is the customer you want to create value for – deconstructing the customer chain
  • Structure, content format of a “job” statement
  • Customer input hierarchy

Practical Exercises:
  • Define your market
  • Documenting your customer chain
  • Documenting inputs needed for innovation within your market
13.00 Networking Lunch
14.00 SESSION III
Capturing Customer Inputs
  • Creating a job map
  • Structure, content and format of customer need statements
  • How to capture customer needs (outcomes)

Practical Exercise:
  • Creating a job map
15.15 Networking Break
15.30 SESSION IV
Identifying Opportunities in a Market
  • Quantitative research methodology
  • The opportunity algorithm
  • The opportunity landscape - a window into a market
  • Segmenting the innovation process

Practical Exercises:
  • Calculating the opportunity score
  • Analyzing the opportunity landscape
16.45 SESSION V
Questions & Answers
This Q&A session provides you with an opportunity to raise any outstanding issues that have arisen from the day's programme and discussions.
17.30 End of Day 1
18.00 RECEPTION
Networking Drinks
19.00 PURE INSIGHT MEMBER'S NETWORKING
Members of Pure Insight have an exclusive dinner with Anthony Ulwick
 

previous seminars

Flexible Product Development
Building Agility for Changing Markets		 Date: 22 Apr 2008 - 23 Apr 2008
Speakers: Dr. Preston Smith		 more...
Creating Great Opportunities / StageGate for Technology Development & Platform Projects
Discover the secrets of how to get ideas into the pipeline, and manage technology platforms for profitable results.		 Date: 1 Oct 2007 - 2 Oct 2007
Speakers: Dr. Robert G. Cooper		 more...
Customer Driven Technology Strategies
Driving Innovation by Successfully Anticipating and Meeting Future Needs		 Date: 27 Mar 2007 - 28 Mar 2007
Speakers: Dr. Jay Paap		 more...
Driving Predictable, Sustainable Innovation into New Product Development
Discover how to put the ground work in place to make your company an innovative enterprise throughout.		 Date: 15 Nov 2006 - 16 Nov 2006
Speakers: Brad Goldense, Donald Stewart		 more...
Lean, Rapid and Profitable New Product Development / New Product Portfolio Management
Discover the secrets of how top performing companies accelerate their new product process and improve their development productivity.		 Date: 18 Sep 2006 - 19 Sep 2006
Speakers: Dr. Robert G. Cooper		 more...
Products of Tomorrow
How will you identify and develop your company's next breakthrough product.		 Date: 08 May 2006 - 09 May 2006
Speakers: Navi Radjou, Tim Jones, Jay Paap		 more...
 
  • ©2007 pure insight - all rights reserved.