The Secrets to Predictable Innovation

26 - 27 March 2009
Sheraton Hotel, Heathrow, London

TWO DAY EXECUTIVE WORKSHOP from one of the foremost expert on how to deliver a practical methodology that can be deployed in any organisation to dramatically improve the success rate of innovation, growth opportunities and the bottom line.

Proven tools to surprise customers with the products and services they really want

Background

In so many organisations the innovation process is broken! How do we know this? Because cross industry success rates for new product innovations continue to hover around a dismally low 10-30%. If your company is looking to dramatically improve its innovation success rate, this workshop will be an important foundation for that change.

Over these two days we’ll expose you to the latest thinking and research on innovation that will catalyse change within your organization.

Each day, we will deconstruct the innovation process down to its core process steps, identifying where outdated thinking inhibits change and show how to replace old thinking with new, workable models that have already been proven to create growth and ROI on innovation.

Using Outcome Driven Innovation frameworks we’ll cover why it’s critical to move from a ‘solution first’ approach to a new orientation and optimal sequence for innovation, where the right process inputs first address unmet needs then go on to feed everything from your market selection and concept creation through to the ultimate delivery of products and services that surprise your customers by giving them what they really want.
 

Discovering Customer Needs

“Few companies are satisfied with return on innovation spend yet most have the means to greatly boost their return on innovation spending, in the processes gain a decisive competitive advantage, but few are acting with the commitment necessary to achieve that”

In these tough times it’s unacceptable to believe the notion that innovation is by nature a chaotic, uncontrollable, or episodic event. In this day of the Workshop we will focus on:

• What is wrong with the innovation process today?
• What is required to fix it?What the definition of a customer need really is (and its implications for all functions within a company)?
• How you identify unmet customer needs and the proper sequence for executing the innovation process?

Value Creation

Innovation is one of the few and perhaps the only consistent source of long-term competitive advantage in most industries and markets. How to formulate a market growth strategy is one of the fundamentals of our day 2 activities. We’ll look at everything from Ideation and Brainstorming through to what criteria is needed in order for senior management to say “yes” to a new ideas.

• Six Growth Path Model and why it is important.
• Value delivery platforms.
• A new ideation model that moves away from scatter shot to laser focus.
• Creativity triggers and how they deliver novel and unique concept ideas.
• Management’s role in the innovation process