The Secrets to Predictable Innovation
26 - 27 March 2009
Sheraton Hotel, Heathrow, London
TWO DAY EXECUTIVE WORKSHOP from one of the foremost expert on how to deliver a practical methodology that can be deployed in any organisation to dramatically improve the success rate of innovation, growth opportunities and the bottom line.
Proven tools to surprise customers with the products and services they really want
Author of bestselling book ‘What customers want’ a distinguished lecturer and world leader in the field of innovation, marketing strategy and turning unmet customer / consumer needs into new opportunities delivers a groundbreaking methodology which is emerging as a new global standard for the front end of innovation, changing the way leading companies approach markets and pursue opportunities.
“Ulwick brings discipline and predictability to the often random process of innovation” Clayton. M. Christensen
Based on 20 years of pioneering work decoding the secrets to a successful Sequence for Innovation, in this two day intensive workshop, Anthony Ulwick will define how to turn your innovation process into a lean, linear and predictable process.
His work in this field started in his days at IBM and has continued into his 20 plus years consulting with leading global companies like Microsoft, AIG, Bosch J&J, Kimberly Clark, HP, Motorola and many others.
Through lecture and discussion sessions, question-and-answer periods and illustrations by way of real world application in other companies, Ulwick will deliver a practical methodology and proven tools that can be deployed in any organisation to dramatically improve the success rate of innovation, growth opportunities and the bottom line.
Focussed on a practical body of knowledge that companies can use to deploy within their organisation the workshop will examine core “truths” about innovation and its impacts on growth, extensively covering:
- A methodology for executing innovation with the right inputs in the right sequence
- Advanced innovation theory, tools and techniques for identifying and prioritising opportunities
- Techniques for unlocking hidden opportunities in mature markets and uncover uncontested space ripe for new products
- How to identify which ideas technologies and acquisitions have the best potential for development when faced with tough times
Who Should Attend
This seminar is for anyone whose role is to innovate within an organization or the leadership team that is responsible for building a world class innovation competency. This includes vice presidents, directors, and senior managers in Marketing, R&D, Product Management, Business Development and General Management.
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