Managing the Front End of your Innovation Process
03 - 04 Oct 2011
Moller Centre, Cambridge, UK
TWO DAY EXECUTIVE WORKSHOP developed exclusively for Pure Insight
Defining the successful ingredients for both doing and managing innovation at the 'Fuzzy' Front End
Innovation is not new. However, the discipline of innovation – how you make it happen and how you manage and structure it – is new. This is especially true of the front end where advances in the “science of innovation” over the last decade have been enormous.
So while the Front End may not be the most expensive part of the innovation cycle it’s where major investments involving time, money, and your product’s* end nature are committed too. Set the right strategy at the Front End, the rest will follow - set your course wrong, you’ll be following the rest.
This comprehensive Masterclass uses a workshop or hands-on approach. It includes, lecture and discussion sessions, question-and-answer periods, and illustrations by way of experiences and examples in other companies. It provides you with the knowledge and examples needed to return to your own business and begin implementation. By attending you will learn how to :
- Ensure your FEI processes are no longer seen as a ‘hit and miss affair’
- Learn a repeatable Opportunity Identification and Analysis process
- Take away a holistic framework for Idea Genesis and Selection
- Understand how to do this not once, but repeatedly, no matter what the project
- Define how best to focus on next generation and new market opportunities
Who Should Attend
This Workshop is designed especially for: Senior management of established firms looking to boost the innovation capability of their organisations. Management, Marketing or Product functions looking to get a better handle on so called ‘Fuzzy’ Front End techniques and opportunities. Innovation practitioners (marketing or R&D) recently tasked with building a new, or driving an existing, innovation function or team within their organisation. Any project or functional managers from R&D or marketing who want to push the pace of innovation in their organisations. Anyone looking to build a new Innovation function or group within their business
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previous seminars
Creating Great Opportunities / StageGate for Technology Development & Platform Projects
Discover the secrets of how to get ideas into the pipeline, and manage technology platforms for profitable results.
Date: 1 Oct 2007 - 2 Oct 2007
Speakers: Dr. Robert G. Cooper
Customer Driven Technology Strategies
Driving Innovation by Successfully Anticipating and Meeting Future Needs
Date: 27 Mar 2007 - 28 Mar 2007
Speakers: Dr. Jay Paap
Driving Predictable, Sustainable Innovation into New Product Development
Discover how to put the ground work in place to make your company an innovative enterprise throughout.
Date: 15 Nov 2006 - 16 Nov 2006
Speakers: Brad Goldense, Donald Stewart
Lean, Rapid and Profitable New Product Development / New Product Portfolio Management
Discover the secrets of how top performing companies accelerate their new product process and improve their development productivity.
Date: 18 Sep 2006 - 19 Sep 2006
Speakers: Dr. Robert G. Cooper
Products of Tomorrow
How will you identify and develop your company's next breakthrough product.
Date: 08 May 2006 - 09 May 2006
Speakers: Navi Radjou, Tim Jones, Jay Paap
previous seminars
| Creating Great Opportunities / StageGate for Technology Development & Platform Projects Discover the secrets of how to get ideas into the pipeline, and manage technology platforms for profitable results. |
Date: 1 Oct 2007 - 2 Oct 2007 Speakers: Dr. Robert G. Cooper |
|
| Customer Driven Technology Strategies Driving Innovation by Successfully Anticipating and Meeting Future Needs |
Date: 27 Mar 2007 - 28 Mar 2007 Speakers: Dr. Jay Paap |
|
| Driving Predictable, Sustainable Innovation into New Product Development Discover how to put the ground work in place to make your company an innovative enterprise throughout. |
Date: 15 Nov 2006 - 16 Nov 2006 Speakers: Brad Goldense, Donald Stewart |
|
| Lean, Rapid and Profitable New Product Development / New Product Portfolio Management Discover the secrets of how top performing companies accelerate their new product process and improve their development productivity. |
Date: 18 Sep 2006 - 19 Sep 2006 Speakers: Dr. Robert G. Cooper |
|
| Products of Tomorrow How will you identify and develop your company's next breakthrough product. |
Date: 08 May 2006 - 09 May 2006 Speakers: Navi Radjou, Tim Jones, Jay Paap |
|