Crafting Your Innovation Strategy / Maximizing the Value of Your Development Portfolio

5 - 6 June 2008
Sheraton Hotel, Heathrow, London

Two brand new one-day sessions from the world's most respected NPD expert.

Identifying where to focus your R&D efforts and how to obtain an optimal balance between risk and return.

deliverables

By attending Day One you will be able to:

1. Achieve high IMPACT by prioritizing projects with the greatest strategic alignment.
2. Achieve greater return on your product innovation investment with improved project selection – PROFITABLE projects that are also strategically important to the company.
3. Optimize scarce resources - FOCUS ideation and innovation efforts on problems that are important to solve.
4. Achieve the necessary BUY-IN to your product innovation and technology strategy – do it right the first time – use a world-class approach. 
5. RECHARGE the way your management team thinks about the way product innovation can add value to the company.

Following participation in Day Two you will be able to:

1. Develop a product innovation strategy to focus your business’s product development effort.
2. Define clear and meaningful goals for product innovation.
3. Define areas of strategic focus for innovation – deciding where to invest and which area to avoid – to better direct focused project selection decisions.
4. Develop and use product and technology roadmaps and strategic buckets to help make R&D resource allocation decisions.
5. Translate your strategy into action by picking the right development projects to invest in. 
6. Maximize the productivity of your development portfolio through an effective portfolio management system.

Event Sponsors:

Strategyn is the pioneer and leader in Outcome-Driven Innovation - a methodology that shatters the myths and barriers that have stifled the success of the voice-of-the-customer movement. Our intriguing perspective and theory on innovation dramatically improves a company’s ability to achieve core market growth, create new markets, pursue disruptive strategies and streamline internal business processes.

Hype Softwaretechnik creates idea management software for new product development. Our flagship solution, HypeIMT, supports global leaders such as BASF, DaimlerChrysler, and Siemens in managing the innovation process. HypeIMT's flexibility enables quick and cost-effective implementation, controlled change management, and customizable functionality that allows information sharing. Hype's unique pricing makes HypeIMT an attractive choice for clients of all sizes.

Bubble is a management consultancy specialising in New Product Development. The company helps its clients achieve enduring growth through improved new product strategies and product development processes. A comprehensive approach leads to world class performance in identifying the right products, developing them right first time, and establishing the right supply chains to maximize product profitability.