Pure Insight seminars are focused upon providing best practice solutions to the most critical challenges faced by industry practitioners.

Crafting Your Innovation Strategy / Maximizing the Value of Your Development Portfolio

5 - 6 June 2008
Sheraton Hotel, Heathrow, London

Two brand new one-day sessions from the world's most respected NPD expert.

Identifying where to focus your R&D efforts and how to obtain an optimal balance between risk and return.

Agenda - Day 1

CRAFTING YOUR INNOVATION STRATEGY

How to identify where to focus your R&D efforts

8.15 Registration & Coffee
9.00 Open and Welcome
9.15 Introductions and Overview
9.30 SESSION I
Defining Strategy and the Impact of a Product Innovation Strategy on your Business Performance

Most business lack an effective and clearly articulated product innovation strategy. Yet this is fundamental to success and one of the important common dominators of successful businesses. Dr. Cooper will highlight the impact of an innovation strategy - what it is and how it drives performance
10.00 Problem Detection and Current State Assessment
A problem detection session where you can air your strategy and portfolio management problems and seek solutions.
10.15 Team Excersice and Presentations
Discussion of challenges. In this session, you will work in teams as you discuss a range of strategy problems and issues.  
10.30 Morning Refreshments and Networking Break
10.45 SESSION II
Crafting a Product Innovation Strategy - Part I
This session will include following topics:
  • Setting goals for your businesses' NPD program 
  • Deciding on areas of strategic focus - where to focus your R&D efforts.
12.15 Lunch
13.15 SESSION III
Crafting a Product Innovation Strategy - Part II

This session will include following topics:
  • Develop attack plans 
  • Defining entry strategies
  • Making key deployment decisions - strategic buckets 
  • Creating your strategic product roadmap. 
14.45 Networking Break
15.15 SESSION IV
Team Excersice: Developing an Innovation Strategy in your Business
Working in teams, this session provides participants with an opportunity to discuss how you can go about developing a product innovation and technology strategy in your own business.
16.20 Networking Break
16.30 SESSION V
Crafting a Product Innovation Strategy - Part II (continued)
17.30 SESSION
Questions & Answers

This Q&A session provides you with an opportunity to raise any outstanding issues that have arisen from the day's programme and discussions.
17.45 End of Day 1
18.00 RECEPTION
Networking Drinks
19.00 PURE INSIGHT MEMBER'S NETWORKING
Dinner with Dr. Robert Cooper 

Event Sponsors:

StrategynStrategyn is the pioneer and leader in Outcome-Driven Innovation - a methodology that shatters the myths and barriers that have stifled the success of the voice-of-the-customer movement. Our intriguing perspective and theory on innovation dramatically improves a company’s ability to achieve core market growth, create new markets, pursue disruptive strategies and streamline internal business processes.

HypeHype Softwaretechnik creates idea management software for new product development. Our flagship solution, HypeIMT, supports global leaders such as BASF, DaimlerChrysler, and Siemens in managing the innovation process. HypeIMT's flexibility enables quick and cost-effective implementation, controlled change management, and customizable functionality that allows information sharing. Hype's unique pricing makes HypeIMT an attractive choice for clients of all sizes.

BubbleBubble is a management consultancy specialising in New Product Development. The company helps its clients achieve enduring growth through improved new product strategies and product development processes. A comprehensive approach leads to world class performance in identifying the right products, developing them right first time, and establishing the right supply chains to maximize product profitability.

previous seminars

Creating Great Opportunities / StageGate for Technology Development & Platform Projects
Discover the secrets of how to get ideas into the pipeline, and manage technology platforms for profitable results.
Date: 1 Oct 2007 - 2 Oct 2007
Speakers: Dr. Robert G. Cooper
more...
Customer Driven Technology Strategies
Driving Innovation by Successfully Anticipating and Meeting Future Needs
Date: 27 Mar 2007 - 28 Mar 2007
Speakers: Dr. Jay Paap
more...
Driving Predictable, Sustainable Innovation into New Product Development
Discover how to put the ground work in place to make your company an innovative enterprise throughout.
Date: 15 Nov 2006 - 16 Nov 2006
Speakers: Brad Goldense, Donald Stewart
more...
Lean, Rapid and Profitable New Product Development / New Product Portfolio Management
Discover the secrets of how top performing companies accelerate their new product process and improve their development productivity.
Date: 18 Sep 2006 - 19 Sep 2006
Speakers: Dr. Robert G. Cooper
more...
Products of Tomorrow
How will you identify and develop your company's next breakthrough product.
Date: 08 May 2006 - 09 May 2006
Speakers: Navi Radjou, Tim Jones, Jay Paap
more...