Crafting Your Innovation Strategy / Maximizing the Value of Your Development Portfolio

5 - 6 June 2008
Sheraton Hotel, Heathrow, London

Two brand new one-day sessions from the world's most respected NPD expert.

Identifying where to focus your R&D efforts and how to obtain an optimal balance between risk and return.

Background

Day One

Crafting Your Innovation Strategy

Identifying where to focus your R&D efforts.

Picking the right development projects and platforms to invest in is at the heart of successful product innovation. But effective project selection or portfolio management hinges on having a clearly-defined and articulated product innovation and technology strategy for your business.

• This begins with goals and how innovation ties into your business goals.
• Next are the arenas of strategic focus – in which markets, technologies or products should you focus your R&D efforts?
• Finally, you need to design attack plans.
• How do you plan to win in each strategic arena that you elect?
• Are you the innovator or the fast follower?
• Are you a niche player or a differentiator?

Deployment is a major component of strategy development – strategy becomes real when you start spending money. Spending splits and the right balance of spending across market segments and product lines are the key topics here.

Day Two

Maximizing the Value of Your Development Portfolio

How to obtain an optimal balance between risk and reward.

Portfolio management is about resource allocation in your business. That is, which new product and development projects from the many opportunities the business faces should it fund? And which ones should receive top priority and be accelerated to market?

But it’s also about balance, about optimal investment mix between risk vs return, maintenance vs growth and short-term vs long-term product projects.

The five goals tackled in Day Two for effective portfolio management are:

1. To maximize the value of your development portfolio
2. To ensure strategic alignment
3. To seek the right balance of projects
4. To ensure portfolio sufficiency vs your overall product innovation goals
5. To balance the number of projects with resources available – not overloading the pipeline.

Best practices methods to decide which projects to invest in an how to allocate scarce resources are highlighted in order to achieve these five goals.

Event Sponsors:

Strategyn is the pioneer and leader in Outcome-Driven Innovation - a methodology that shatters the myths and barriers that have stifled the success of the voice-of-the-customer movement. Our intriguing perspective and theory on innovation dramatically improves a company’s ability to achieve core market growth, create new markets, pursue disruptive strategies and streamline internal business processes.

Hype Softwaretechnik creates idea management software for new product development. Our flagship solution, HypeIMT, supports global leaders such as BASF, DaimlerChrysler, and Siemens in managing the innovation process. HypeIMT's flexibility enables quick and cost-effective implementation, controlled change management, and customizable functionality that allows information sharing. Hype's unique pricing makes HypeIMT an attractive choice for clients of all sizes.

Bubble is a management consultancy specialising in New Product Development. The company helps its clients achieve enduring growth through improved new product strategies and product development processes. A comprehensive approach leads to world class performance in identifying the right products, developing them right first time, and establishing the right supply chains to maximize product profitability.