Crafting Your Innovation Strategy / Maximizing the Value of Your Development Portfolio

5 - 6 June 2008
Sheraton Hotel, Heathrow, London

Two brand new one-day sessions from the world's most respected NPD expert.

Identifying where to focus your R&D efforts and how to obtain an optimal balance between risk and return.

“Picking the right development projects and platforms to invest in is at the heart of successful product innovation, but effective project selections or portfolio management hinges on having a clearly-defined and articulated product innovation and technology strategy for your business. Which markets, technologies or products should you focus your efforts on? Join me for this insightful seminar and learn how to develop effective and profitable product innovation strategies for your business.”

Seminar Instructor: Dr. Robert G. Cooper

This comprehensive seminar uses a workshop or hands-on approach. It includes, lecture and discussion sessions, question-and-answer periods, and illustrations by way of experiences and examples in other companies. It provides you with the knowledge and examples needed to return to your own business and begin implementation by extensively covering the following key topics:

1. Developing a product innovation strategy and how it impacts on NPD performance
2. Defining your strategy – which markets, technologies and products types do you focus your product development efforts on?
3. Developing your strategic product and technology roadmap
4. Understanding the tools to use for effective gates and portfolio reviews
5. Ranking and prioritizing of projects – picking the winners
6. Using strategic buckets for more effective resource allocation

Event Sponsors:

Strategyn is the pioneer and leader in Outcome-Driven Innovation - a methodology that shatters the myths and barriers that have stifled the success of the voice-of-the-customer movement. Our intriguing perspective and theory on innovation dramatically improves a company’s ability to achieve core market growth, create new markets, pursue disruptive strategies and streamline internal business processes.

Hype Softwaretechnik creates idea management software for new product development. Our flagship solution, HypeIMT, supports global leaders such as BASF, DaimlerChrysler, and Siemens in managing the innovation process. HypeIMT's flexibility enables quick and cost-effective implementation, controlled change management, and customizable functionality that allows information sharing. Hype's unique pricing makes HypeIMT an attractive choice for clients of all sizes.

Bubble is a management consultancy specialising in New Product Development. The company helps its clients achieve enduring growth through improved new product strategies and product development processes. A comprehensive approach leads to world class performance in identifying the right products, developing them right first time, and establishing the right supply chains to maximize product profitability.