Identifying Customers Hidden Needs
Tools and Processes for Anticipating Future Requirements and Driving Breakthrough Innovations
TWO DAY EXECUTIVE WORKSHOP
17th - 18th January 2011
Dorint Hotel, Amsterdam Airport. NL
BACK BY POPULAR DEMAND AND EXTENDED FOR 2011 TO INCLUDE ETHNOGRAPHY TECHNIQUES
From the author of 'Identifying Hidden Needs' and 'Innovation Management : Strategy and Implementation using the Pentathalon Framework'.
Delivered by author and expert in innovation management techniques Keith Goffin.
instructor
Prof. Keith Goffin
This comprehensive Workshop includes, lecture and discussion sessions, question-and-answer periods, and illustrations by way of experiences and examples in other companies. It provides you with the knowledge, real world (proven) tools and the examples needed to return to your own business and begin implementation. It will extensively cover
- Move beyond the flawed logic that underpins focus groups and customer interviews
- Avoid falling into the trap of developing incremental products and services
- Learn ‘step-by-step’ how to capture and analyse ‘un-met’ customer needs
- Overcome any internal resistance to improving the way you elicit insights from customers
- Learn 2 leading edge market research tools, ethnography and repertory grid technique
Who Should Attend
This Workshop is designed especially for senior innovators for anyone responsible for measuring, planning and executing Portfolio, Technology or Product development efforts. Insights, tools and processes are targeted to senior level managers from, R&D, New Product Development, Engineering, Strategy development, Operations, Planning, Marketing, and Business Development.
previous seminars
| Flexible Product Development Building Agility for Changing Markets |
Date: 22 Apr 2008 - 23 Apr 2008 Speakers: Dr. Preston Smith |
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| Creating Great Opportunities / StageGate for Technology Development & Platform Projects Discover the secrets of how to get ideas into the pipeline, and manage technology platforms for profitable results. |
Date: 1 Oct 2007 - 2 Oct 2007 Speakers: Dr. Robert G. Cooper |
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| Customer Driven Technology Strategies Driving Innovation by Successfully Anticipating and Meeting Future Needs |
Date: 27 Mar 2007 - 28 Mar 2007 Speakers: Dr. Jay Paap |
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| Driving Predictable, Sustainable Innovation into New Product Development Discover how to put the ground work in place to make your company an innovative enterprise throughout. |
Date: 15 Nov 2006 - 16 Nov 2006 Speakers: Brad Goldense, Donald Stewart |
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| Lean, Rapid and Profitable New Product Development / New Product Portfolio Management Discover the secrets of how top performing companies accelerate their new product process and improve their development productivity. |
Date: 18 Sep 2006 - 19 Sep 2006 Speakers: Dr. Robert G. Cooper |
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| Products of Tomorrow How will you identify and develop your company's next breakthrough product. |
Date: 08 May 2006 - 09 May 2006 Speakers: Navi Radjou, Tim Jones, Jay Paap |
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