Innovating When Your Company Is Optimised For The Short Term
10 - 11 May 2010
Dorint Hotel, Schiphol Airport, Amsterdam
A BRAND NEW TWO DAY EXECUTIVE WORKSHOP from one of the foremost experts on innovation and NPD Management Practices.
How to balance the often conflicting demands of 'being innovative' and 'having efficient NPD processes.
Background
The World of Product Development
Over the last several years firms have made important advances in their ability to effectively and efficiently manage new product development (NPD). They have adopted techniques to better tap into customer needs, weed out projects not providing desired returns, and opened themselves to ideas and technologies outside their own firm. We can honestly say that NPD in 2010 provides significantly better guidance for how we develop products and services than existed a few short decades ago.
HOWEVER!
Too often there has been an unexpected and undesirable downside to these programmes. Many of the management practices designed to bring visibility, rationality, and relevance to new product development have done so at the cost of creating barriers to the pursuit of innovative longer-term opportunities. Others such as Open Innovation often fail to deliver on the promise of innovation and merely accelerate the development of traditional projects.
Why does this happen? Is it inescapable? Can you pursue innovation while using NPD practices designed to optimize the routine?
YOU CAN!
AND YOU WILL LEARN HOW TO IN THIS 2 DAY EXCLUSIVE WORKSHOP
- Overview
- Background
- Instructor
- How to Register
previous seminars
| Creating Great Opportunities / StageGate for Technology Development & Platform Projects Discover the secrets of how to get ideas into the pipeline, and manage technology platforms for profitable results. |
Date: 1 Oct 2007 - 2 Oct 2007 Speakers: Dr. Robert G. Cooper |
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| Customer Driven Technology Strategies Driving Innovation by Successfully Anticipating and Meeting Future Needs |
Date: 27 Mar 2007 - 28 Mar 2007 Speakers: Dr. Jay Paap |
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| Driving Predictable, Sustainable Innovation into New Product Development Discover how to put the ground work in place to make your company an innovative enterprise throughout. |
Date: 15 Nov 2006 - 16 Nov 2006 Speakers: Brad Goldense, Donald Stewart |
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| Lean, Rapid and Profitable New Product Development / New Product Portfolio Management Discover the secrets of how top performing companies accelerate their new product process and improve their development productivity. |
Date: 18 Sep 2006 - 19 Sep 2006 Speakers: Dr. Robert G. Cooper |
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| Products of Tomorrow How will you identify and develop your company's next breakthrough product. |
Date: 08 May 2006 - 09 May 2006 Speakers: Navi Radjou, Tim Jones, Jay Paap |
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