Pure Insight seminars are focused upon providing best practice solutions to the most critical challenges faced by industry practitioners.
 

Innovating When Your Company Is Optimised For The Short Term

 

10 - 11 May 2010
Dorint Hotel, Schiphol Airport, Amsterdam

A BRAND NEW TWO DAY EXECUTIVE WORKSHOP from one of the foremost experts on innovation and NPD Management Practices.

How to balance the often conflicting demands of 'being innovative' and 'having efficient NPD processes.

 

Dr. Jay PaapOne of the world's most experienced and respected experts on TECHNOLOGY, CORPORATE VENTURING, and other OPEN INNOVATION models delivers this brand new seminar based on 40 years of experience with major global firms.

His article "Anticipating Disruptive Innovation" won the prestigious IRI Maurice Holland award

Workshop Instructor: Dr. Jay Paap

 

This comprehensive Workshop includes, lecture and discussion sessions, question-and-answer periods, and illustrations by way of experiences and examples in other companies. It provides you with the knowledge and examples needed to return to your own business and begin implementation by extensively covering how to:

  1. Identify the key NPD management practices that have a negative impact on innovation success.
  2. Use 6 defensible project selection criteria for moving new projects from ‘a good story’ to ‘hard numbers’.
  3. Add effective tools to existing NPD processes, without threatening current initiatives.
  4. Scale your projects portfolio to focus on opportunities with a higher probability of new value generation.
  5. Add effective tools and mechanisms to motivate your innovation teams.

Learn why optimised NPD frameworks typically undermine innovation, and the proven steps required to adapt them to achieve balance.

 

Who Should Attend

This seminar is for VPs, Directors, General Managers, Managers – anyone whose role is to innovate within an organization or the leadership team that is responsible for building a world class innovation competency. Marketing, Business Development, Product Management, Divisional Management, C-Level executives – all share in this responsibility for innovating – all of these groups should attend. 

 
 

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