Pure Insight seminars are focused upon providing best practice solutions to the most critical challenges faced by industry practitioners.

Flexible Product Development

22 - 23 April 2007
Sheraton Hotel, Heathrow, London

An intensive two-day workshop will teach you on how to introduce flexibility into product development so that you can embrace and thrive on change.

Agenda - Day 1

8.15 Registration & Coffee
9.00 Open and Welcome
9.30 Understanding Flexibility

Dealing with Change: How much Flexibility?
  • The Cost of Change
  • Managing the Convergence of Flexibility
  • The Downsides of Flexibilities
The Roots: Agile Software Development
  • Extreme Programming
  • The XP Values
  • Does XP Work?
Moving from Software to other Projects

The Project Analyzer
10.55 Morning Refreshments and Networking Break
11.10 Customers and Product Requirements

The Fallacy of "frozen" Requirements
  • Requirements Evolution versus Scope Creep
The Value of Customer Feedback
  • The MacCormack and Boehm Studies
  • The Over-specification Trap
  • The Principles of Iteration and Customer Feedback
  • Lowering the Cost of Iteration
Specify at a Higher Level
  • Product Vision
  • Personas
  • Use Cases
  • User Stories
Anticipate Customer Needs
  • Get into the Customer Experience
  • Lead Users
Customer Feedback can lead you astray
  • Expert Customers
  • Dig below Customer Desires
  • Internal Customers
12.30 Lunch
13.15 Modular Product Architecture

Modular versus Integral Architectures
  • Advantages and Disadvantages of Modularity
  • Modularity Objectives
Examples of Architectural Choices
  • CD-ROM Drive
Architectural Approaches
  • Reduce Coupling
  • Isolate Volatility
  • Provide for Growth
  • Align with Organizational Boundaries
Four Steps in Designing and Architecture

Architectural Decisions
  • Interfaces
  • Providing for Growth
Architecture at the Design
15.05 Networking Break
15.20 Experimentation

Kinds of Experiments

The Value of Failure

Exploration as Experimentation
  • Planning Step
  • Construction Step
  • The Run Step
  • Assessment Step
Front-loaded Prototyping
  • Traditional versus Front-loaded Strategies
  • Enabling Technologies
  • The Front-loaded Style
  • Front-loading Considerations
Testing
16.45 Set-based Design

What is Set-based Design?
  • A Focus on Constraints
  • Supporting Technical Reports
Benefits for Flexibility

Managing Set-based Design

Delaying Decisions
  • Progressive Decisions
The Difficulties
18.00 End of Day 1

Event Sponsors:

CDPCambridge Design Partnership is a leading research and development consultancy focused on creating value for our clients by converting new ideas and technology into commercial success. Our clients come from the medical, industrial and consumer industries and they have one thing in common: they see investment in innovation as fundamental to growth and competitive advantage.

HypeHype Softwaretechnik creates idea management software for new product development. Our flagship solution, HypeIMT, supports global leaders such as BASF, DaimlerChrysler, and Siemens in managing the innovation process. HypeIMT's flexibility enables quick and cost-effective implementation, controlled change management, and customizable functionality that allows information sharing. Hype's unique pricing makes HypeIMT an attractive choice for clients of all sizes.

BubbleBubble is a management consultancy specialising in New Product Development. The company helps its clients achieve enduring growth through improved new product strategies and product development processes. A comprehensive approach leads to world class performance in identifying the right products, developing them right first time, and establishing the right supply chains to maximize product profitability.

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