Flexible Product Development

22 - 23 April 2008
Sheraton Hotel, Heathrow, London

An intensive two-day workshop will teach you on how to introduce flexibility into product development so that you can embrace and thrive on change.

Background

The World of Product Development

The world of New Product Development is becoming more turbulent:  customers are pickier, markets shift and new product technologies appear at a dizzying rate.

Meanwhile, astoundingly, new products are becoming more boring as management apparently sticks close to what has worked in the past.

Look at the graphic, which illustrates how new product portfolios across a broad array of industries have shifted from truly innovative products to me-too iterations over a  fourteen-year period.

What is wrong with what this picture shows?  We have lost the abitlity to change as quickly as our environments are shifting.

Contemporary methodologies:  Six Sigma, lean and phased development encourage a plan-your-work, work-your-plan mentality.

While these approaches have merit, they cvan also have the unfortunate side effect of creating rigor mortis during development.

The "Flexible Product Development: Building Agility for Changing Markets" workshop will restore your company's ability to introduce flexibility into New Product Development, so that you can embrace change, and make changes relatively late in the cycle without undue disruption.

Event Sponsors:

Cambridge Design Partnership is a leading research and development consultancy focused on creating value for our clients by converting new ideas and technology into commercial success. Our clients come from the medical, industrial and consumer industries and they have one thing in common: they see investment in innovation as fundamental to growth and competitive advantage.

Hype Softwaretechnik creates idea management software for new product development. Our flagship solution, HypeIMT, supports global leaders such as BASF, DaimlerChrysler, and Siemens in managing the innovation process. HypeIMT's flexibility enables quick and cost-effective implementation, controlled change management, and customizable functionality that allows information sharing. Hype's unique pricing makes HypeIMT an attractive choice for clients of all sizes.

Bubble is a management consultancy specialising in New Product Development. The company helps its clients achieve enduring growth through improved new product strategies and product development processes. A comprehensive approach leads to world class performance in identifying the right products, developing them right first time, and establishing the right supply chains to maximize product profitability.