Flexible Product Development

22 - 23 April 2008
Sheraton Hotel, Heathrow, London

An intensive two-day workshop will teach you on how to introduce flexibility into product development so that you can embrace and thrive on change.

Co-author of the classic NPD bible: Developing Products in Half the Time, this seminar is based on Preston Smith's brand new research and book (September 2007): Flexible Product Development: Building Agility for Changing Markets.

Seminar Instructor: Dr. Preston Smith

When developing new to market products:

• Customers change their minds in the during the development process
• Competitors launch a threatening product after the product specification are "frozen"
• Technology progresses at a faster speed than your project
• Systems and processes are required to efficiently deal with these changes

Through hands-on sessions, real company examples and several Q&A sessions, you will learn:

• How to time decision-making to keep options open but keep schedules and budgets in line
  
  
• How to specify customer requirements at levels that are less likely to change
  
  
• How to implement flexible project management techniques that overcome the rigidity of traditional project management
  
  
• How balance the need for structure against the need for flexibility
  
  
• How to "fence in" change through modular architecture
  

Event Sponsors:

Cambridge Design Partnership is a leading research and development consultancy focused on creating value for our clients by converting new ideas and technology into commercial success. Our clients come from the medical, industrial and consumer industries and they have one thing in common: they see investment in innovation as fundamental to growth and competitive advantage.

Hype Softwaretechnik creates idea management software for new product development. Our flagship solution, HypeIMT, supports global leaders such as BASF, DaimlerChrysler, and Siemens in managing the innovation process. HypeIMT's flexibility enables quick and cost-effective implementation, controlled change management, and customizable functionality that allows information sharing. Hype's unique pricing makes HypeIMT an attractive choice for clients of all sizes.

Bubble is a management consultancy specialising in New Product Development. The company helps its clients achieve enduring growth through improved new product strategies and product development processes. A comprehensive approach leads to world class performance in identifying the right products, developing them right first time, and establishing the right supply chains to maximize product profitability.