Customer Driven Innovation
6 - 7 October 2010
Moller Centre, Cambridge. UK
A BRAND NEW TWO DAY EXECUTIVE WORKSHOP from one of the foremost experts on innovation and Customer Centric Product Development.
How to Own, Drive and Get Results from Voice of the Customer (VoC) initiatives
Instructor
Sheila Mello
Sheila Mello is a widely known, well-respected expert in the field of product development and is the managing partner of Product Development Consulting, Inc. (PDC).
Sheila has done extensive research into processes for defining customer requirements and is an expert in helping companies implement and institutionalise market-driven product definition programmes. Sheila bases her work on the following three principles, the identification of "inch-wide, mile-deep opportunities”, the building of consensus and the implementation of the most effective solution.
Sheila is also the author of the best selling book Customer-Centric Product Definition: The Key to Great Product Development and co-author of the recently published book Value Innovation Portfolio Management: Achieving Double-Digit Growth Through Customer Value.
Her company PDC focuses exclusively on product development, helping clients to optimise the process of developing products and services. PDC’s unique approach in providing collaborative product development solutions that speed up time-to-market and increase customer acceptance, enables their clients to stay competitive and run efficiently.
PDC has implemented the Market-Driven Product Definition (MDPD) process discussed in the book at over 50 companies.
previous seminars
| Flexible Product Development Building Agility for Changing Markets |
Date: 22 Apr 2008 - 23 Apr 2008 Speakers: Dr. Preston Smith |
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| Creating Great Opportunities / StageGate for Technology Development & Platform Projects Discover the secrets of how to get ideas into the pipeline, and manage technology platforms for profitable results. |
Date: 1 Oct 2007 - 2 Oct 2007 Speakers: Dr. Robert G. Cooper |
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| Customer Driven Technology Strategies Driving Innovation by Successfully Anticipating and Meeting Future Needs |
Date: 27 Mar 2007 - 28 Mar 2007 Speakers: Dr. Jay Paap |
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| Driving Predictable, Sustainable Innovation into New Product Development Discover how to put the ground work in place to make your company an innovative enterprise throughout. |
Date: 15 Nov 2006 - 16 Nov 2006 Speakers: Brad Goldense, Donald Stewart |
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| Lean, Rapid and Profitable New Product Development / New Product Portfolio Management Discover the secrets of how top performing companies accelerate their new product process and improve their development productivity. |
Date: 18 Sep 2006 - 19 Sep 2006 Speakers: Dr. Robert G. Cooper |
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| Products of Tomorrow How will you identify and develop your company's next breakthrough product. |
Date: 08 May 2006 - 09 May 2006 Speakers: Navi Radjou, Tim Jones, Jay Paap |
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