Customer Driven Innovation
6 - 7 October 2010
Moller Centre, Cambridge. UK
A BRAND NEW TWO DAY EXECUTIVE WORKSHOP from one of the foremost experts on innovation and Customer Centric Product Development.
How to Own, Drive and Get Results from Voice of the Customer (VoC) initiatives
Background
Mastering Customer Driven inputs at the Front End of Product Development
"I will show you how your company can maximise the return on its research and development budget by understanding what customers in your market space truly value". Sheila Mello
This 2-day interactive Masterclass will deliver tools and techniques for managing the critical front-end of product development, covering where and how to use qualitative and quantitative customer exploration techniques and how they can be combined to drive bottom line growth.
Whether you’re looking to successfully enter new markets or expand your current customer base, this workshop will enable you to work through a set of proven steps which put profiting from customer value at the core of your NPD process.
- Overview
- Background
- Instructor
- How to Register
previous seminars
| Creating Great Opportunities / StageGate for Technology Development & Platform Projects Discover the secrets of how to get ideas into the pipeline, and manage technology platforms for profitable results. |
Date: 1 Oct 2007 - 2 Oct 2007 Speakers: Dr. Robert G. Cooper |
 |
| Customer Driven Technology Strategies Driving Innovation by Successfully Anticipating and Meeting Future Needs |
Date: 27 Mar 2007 - 28 Mar 2007 Speakers: Dr. Jay Paap |
|
| Driving Predictable, Sustainable Innovation into New Product Development Discover how to put the ground work in place to make your company an innovative enterprise throughout. |
Date: 15 Nov 2006 - 16 Nov 2006 Speakers: Brad Goldense, Donald Stewart |
|
| Lean, Rapid and Profitable New Product Development / New Product Portfolio Management Discover the secrets of how top performing companies accelerate their new product process and improve their development productivity. |
Date: 18 Sep 2006 - 19 Sep 2006 Speakers: Dr. Robert G. Cooper |
|
| Products of Tomorrow How will you identify and develop your company's next breakthrough product. |
Date: 08 May 2006 - 09 May 2006 Speakers: Navi Radjou, Tim Jones, Jay Paap |
|