Customer Driven Innovation
6 - 7 October 2010
Moller Centre, Cambridge. UK
A BRAND NEW TWO DAY EXECUTIVE WORKSHOP from one of the foremost experts on innovation and Customer Centric Product Development.
How to Own, Drive and Get Results from Voice of the Customer (VoC) initiatives
Delivered by author of the best selling book Customer-Centric Product Definition: The Key to Great Product Development and co-author of the recently published book Value Innovation Portfolio Management: Achieving Double-Digit Growth Through Customer Value.
Workshop Instructor: Sheila Mello
This comprehensive Workshop includes, lecture and discussion sessions, question-and-answer periods, and illustrations by way of experiences and examples in other companies. It provides you with the knowledge and examples needed to return to your own business and begin implementation by extensively covering:
- Qualitative and quantitative tools for extracting unmet customer needs
- How to develop and create un-ambiguous customer requirements
- Avoidance of creating ‘me-too’ products by identifying how to uncover and prioritise new opportunities
- How to gain a 360-degree view of your customers’ problems and challenges
Who Should Attend
Directors, and Managers of Product Development, Marketing, Engineering, R&D as well as Senior Managers of Customer Strategy Implementation, Six Sigma, Project or Programme Managers involved in product definition and product strategy.
Excellent for both Marketing and Engineering to attend together – get a jumpstart on implementation!
previous seminars
| Flexible Product Development Building Agility for Changing Markets |
Date: 22 Apr 2008 - 23 Apr 2008 Speakers: Dr. Preston Smith |
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| Creating Great Opportunities / StageGate for Technology Development & Platform Projects Discover the secrets of how to get ideas into the pipeline, and manage technology platforms for profitable results. |
Date: 1 Oct 2007 - 2 Oct 2007 Speakers: Dr. Robert G. Cooper |
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| Customer Driven Technology Strategies Driving Innovation by Successfully Anticipating and Meeting Future Needs |
Date: 27 Mar 2007 - 28 Mar 2007 Speakers: Dr. Jay Paap |
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| Driving Predictable, Sustainable Innovation into New Product Development Discover how to put the ground work in place to make your company an innovative enterprise throughout. |
Date: 15 Nov 2006 - 16 Nov 2006 Speakers: Brad Goldense, Donald Stewart |
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| Lean, Rapid and Profitable New Product Development / New Product Portfolio Management Discover the secrets of how top performing companies accelerate their new product process and improve their development productivity. |
Date: 18 Sep 2006 - 19 Sep 2006 Speakers: Dr. Robert G. Cooper |
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| Products of Tomorrow How will you identify and develop your company's next breakthrough product. |
Date: 08 May 2006 - 09 May 2006 Speakers: Navi Radjou, Tim Jones, Jay Paap |
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