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Pure Insight seminars are focused upon providing best practice solutions to the most critical challenges faced by industry practitioners.

Creating Great Opportunities / StageGate for Technology & Platform Projects

1 - 2 October 2007
Sheraton Hotel, Heathrow, London

Two brand new one-day sessions from the world's most respected NPD expert.

Discover the secrets of how to get ideas into the pipeline, and manage technology platforms for profitable results.

Agenda - Day 1

8.15 Registration & Coffee
9.00 Open and welcome
9.30 Introductions and Overview
9.45 Generating Breakthrough New Product Ideas - Part A: A Focus on the Customer

The customer is a strong potential source of innovation ideas, but too often underutilised or accessed in the wrong way.
These first session focuses on the best ways to identify unmet and unarticulated customer needs that lead to the next
breakthrough new product idea:
  • The lead-user-method
  • Using voice-of-customer the right way
  • Identifying customer and user problems and “points of pain
  • Crowdsourcing – a novel method
  • Ethnography and “fly on the wall” research
11.15 Morning Refreshments and Networking Break
11.30 Team Exercise and Presentations

Participants get a chance to utilise and practice one of the methods outlined in the first session.
12.00 Generating Breakthrough New Product Ideas - Part B: Networking Internally and Externally: Developing Peripheral Vision

Numerous other sources of new produc ideas exist both outside and inside your company. Tap into them! Topics include:
  • Peripheral vision – what it is and how to utilise it
  • Identifying and exploiting disruptive technologies
  • The value of scenarios in ideation
  • Organising “major revenue generating events”
  • “Connect and Develop” as a tool (P&G’s approach)
  • Setting up an internal idea, capture and handling system
  • Exploiting fundamental research and technology developments
12.45 Lunch
13.30 Generating Breakthrough New Product Ideas - Part C: A Product Innovation Strategy to Direct the Creation of Great New Product Ideas

Many great new product ideas are serendipitous and happenstance. But other ideas are the direct result of a deliberate and solid innovation strategy for your business – they evolve from that strategy. Topics here include:
  • Defining the elements of a product innovation strategy for your business
  • Identifying the strategic arenas and areas of focus
  • Evaluating potential strategic arenas
  • Defining your strategic map and the “hunting grounds”
  • Developing attack plans
14.45 Networking Break
15.00 Team Exercise: Case Study - Using Strategy (Universal Fluids Inc.)
Participants utilise the strategic approach to help generate new product ideas. Teams present.
16.00 Generating Breakthrough New Product Ideas - Part D: Product Roadmapping to Map New Product Ideas and Development Projects
Product and technology roadmaps are useful tools for mapping out what major development initiatives are required in order to realise one’s strategic goals. A roadmap is simply management’s view of how the business will get to where it
wants to be. The roadmapping exercise identifies ideas for development projects that are either desirable or essential in the
pursuit of the business’s strategy.
Topics are:
  • Defining product and technology roadmaps
  • Developing the roadmap
  • Key inputs to formatting your roadmap
17.30 Q&A
This Q&A session provides you with an opportunity to raise any outstanding issues that have arisen from the day's programme and discussions.
17.45 End of Day 1

Event Sponsors:

HypeHype Softwaretechnik creates idea management software for new product development. Our flagship solution, HypeIMT, supports global leaders such as BASF, DaimlerChrysler, and Siemens in managing the innovation process. HypeIMT's flexibility enables quick and cost-effective implementation, controlled change management, and customizable functionality that allows information sharing. Hype's unique pricing makes HypeIMT an attractive choice for clients of all sizes.

BubbleBubble is a management consultancy specialising in New Product Development. The company helps its clients achieve enduring growth through improved new product strategies and product development processes. A comprehensive approach leads to world class performance in identifying the right products, developing them right first time, and establishing the right supply chains to maximize product profitability.

Kinneir DufortKinneir Dufort is an award winning innovation and design consultancy. With 30 year’s experience combining consumer insights and emerging technologies to create genuinely inspiring solutions. This allows our clients to harness big ideas, innovate and lead the competition. Our in-house facilities include R&D and design & prototyping studios. We span research, brand innovation, concept ideation, NPD, mechanical & electrical engineering and industrialisation.

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Discover the secrets of how top performing companies accelerate their new product process and improve their development productivity.		 Date: 18 Sep 2006 - 19 Sep 2006
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How will you identify and develop your company's next breakthrough product.		 Date: 08 May 2006 - 09 May 2006
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