Strategic Roadmapping

About this Publication

In today’s competitive environment, companies can ill afford to develop, or bring in, technology on an unplanned and uncoordinated basis – hoping that their efforts will match product and market requirements when the time comes.

Technology Roadmapping, which is a form of technology planning can effectively overcome these problems. It provide the information and tools needed by a company to identify, analyze, and select the appropriate technology development alternatives needed - and the development path to be taken over a specific timeline - in order to realize a company or industry vision of how to meet market needs. Moreover, as well as providing focus for strategic planning and yielding benefits in terms of communication and collaboration, roadmapping also ensures that technology development is driven by market “pull” rather than technology “push”; a major issue that many companies still struggle to deal with effectively.

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