The five rejection strategies that stop you from developing disruptive innovations

About this Publication

An analysis of Standard & Poor’s index of the 90 most important US companies found that an organization joining the index in the 1930s could expect to remain listed for 65 years. By 1998 this had dropped to just 10 years. Today’s organizations face increasingly “discontinuous” business environments and will need to engage in disruptive innovation for long-term survival. However, although some advice is available on how to manage potentially disruptive projects and how to launch these products into the market, little help exists around how to ensure these ideas get funded in the first place.

This Quick Insight is based on interview with Dr Fiona Lettice and Dr Pete Thomond. Dr Fiona Lettice is a senior lecturer at Norwich Business School at the University of East Anglia, and Dr Pete Thomond is a research fellow at the Brisbane Graduate School of Business, Queensland University of Technology and an innovation consultant at the Insight Centre.

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