How centralized innovation groups can guide separate teams towards a common strategic goal
Length: 14 Pages; OVO, DuPont Teijin Films
Overview
In his book How Breakthroughs Happen, Andrew Hargadon notes that often innovations are the combination of several different technologies or capabilities, and while the capabilities and technologies exist, the links in the "network" to bring them together into something new are often poorly-aligned. Either with the aid of a centralized unit of innovation or with an alternative approach, this Quick Insight aims to demonstrate how different project groups or business functions can work effectively together towards a common strategic goal.
Implications
For effective innovation across different project groups or business functions it is essential for collaborative projects to run to time, schedule, and to have teams working to the same corporate strategic goal.
In particular, this Quick Insight shows how:
Originality
With thought leader Jeffrey Phillips’ views on the problems with innovation across productgroups/business functions and his recommended solutions, this Quick Insight focuses on the theory of why and how a central innovation
unit can assist cross-functional innovation. In addition, it offers alternative insights into to how this can be achieved including DuPont Teijin Film’s approach.
Structure
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Successfully avoiding revenue growth gaps by selecting breakthrough new product ideas |