External scouting for innovative Ideas, Technology, Products and Services
The search and subsequent integration into the business
Length: 11 Pages; Company Insight: BT Group; 3 Tables and Diagrams
About this Publication
Along with a growing number of organizations, BT (recently ranked top for innovation in a survey by Forrester Research) has recognized that innovation in the internal product pipeline alone is no longer a differentiator in a fast-moving, ultra-competitive marketplace. And although a large amount of the company’s intellectual property rights and innovation is still generated directly by its world-class research and venturing units in the UK and Malaysia, it now compliments this effort with an open innovation program.
This Quick Insight is based on an interview with Jean-Marc Frangos, Senior Vice President of Technology and Innovation at BT Group. He is responsible for sourcing BT’s external innovation in the US, Asia and Europe.
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