Increasingly industry leaders complement their product offerings with service innovation to enhance the overall customer value. HP, Apple, Rolls Royce, Motorola, Oracle, and GE can all credit service innovation with boosting their innovation returns and market position. The net result of product plus service (i.e., integrated) innovation is growth in existing markets and expansion into adjacent markets. In this Webinar, Mr. Shelton will show how companies have raised their game (and profits) by making the transition to integrated products and services, along the way describing how companies can use key levers to create innovative solutions—not just products—to customer and consumer problems.

Dean Hering's second Webinar for Pure Insight focusses on 'Making Innovation Work in My Organization'. A natural communicator, Deans session will provide participants with an understanding of the key elements to implementing a managed innovation process within their organization. After a brief review of some common misconceptions of innovation he will provide a methodology for innovating purposefully and relate how it fits in the organization. Along the way participants will be provided with examples and things to watch out for during the process.

In this insightful Webinar Dr Louise Guay, CEO of My Virtual Model describes how, the rapid growth of Personal Virtual Communities will affect tomorrows new product development and Retail business in unprecedented ways. Personal catalogs and stores are just the start of and extended innovation revolution that will fundamentally change the way you approach tomorrow’s innovation. Driven by a refusal to separate art, creativity and knowledge from life itself, Louise saw that advances in technology were leading to the potential for dramatic advances in Customer Driven Design, or in her own words ‘innovation from everyone!’

Session attendees will be inspired (and perhaps a little shocked) to learn, from a speaker of international repute, of a refusal to be bound by the conventions of yesterday’s success and hear of advances at the converging edge of technical possibility and user driven needs.

This Quick Insight investigates how breakthrough product ideas can be selected using the portfolio management tool of strategic buckets. It also describes how GE’s corporate direction has changed away from just focusing on low-risk incremental developments, and the process it now deploys to ensure that
higher-risk product breakthroughs are selected for their potential as big revenue generators. Along with a host of other insights, including using revenue growth gaps metrics to get “real” commitment and funding for innovation and Boston Scientific’s use of “strategic buckets”, this Quick Insight is an essential read for anyone looking to decide which ideas to invest in for the highest rate of return.

This webinar will focus on the Opportunity Discovery portion of the Front End of Innovation. The benefit of an effective Opportunity Discovery process is that our creative energies are channeled into places where real value exists. We increase the likelihood of true breakthroughs (like the Apple iPod) and we reduce or eliminate the wastage of great ideas that go nowhere. This is also the place where Marketing and R&D most profitably come together to harness the power of innovation in a company.

This session will discuss the upcoming user manufacturing trend, a development that recently is taking shape in larger scope and scale: User manufacturing refers to a publicly available software, manufacturing, and distribution infrastructure that enables creative users and customers to design, build, and sell their own creations to a larger public – without the traditional investments in setting up a business. User manufacturing supplements – or substitutes – mass customization strategies which many companies have implemented. It also may become the most efficient strategy to serve the long tail of variants in many industries.

Structured Innovation Planning is a framework and set of tools for creating a learnable, repeatable process that any company can develop and implement in order to discover new opportunity areas, organize insights into new patterns, group insights into new concepts, and make selections among various strategic alternatives that will achieve their growth requirements. The process exists within and subsequently affects the forces of the company’s strategy and vision, its culture and motivation of people as well as the demands and needs of its customers, market forces and the organizational processes and structures that govern operations. Successful, repeatable innovation requires an integrated combination of the right people, processes and culture that will allow a business to increase the value it delivers to its customers.  The session addresses how leaders are struggling with the challenge of getting their company to realize breakthrough organic growth and that companies don’t need more ideas, they need more relevant and focused ideas.

Traditional market research, segmentation and brand assessments provide useful data when optimizing an existing offering to an existing customer; this mode of research excels at describing the current state, but not predicting future opportunities or unmet needs. Basing a new offering on a segment, as it is traditionally defined, does not provide enough insight to make the offering distinctive. Needs clusters are a new research strategy tuned to delivered deep, proprietary insights for innovation. The strategy intends to identify the intersection between customer requirements (what they want/need) and customer behavioral modes (how they go about getting what they want/need). Needs clusters can be used to drive concept generation, manage a product portfolio, and develop a new product strategy (though identification of opportunity areas).

In this session, Professor O’Connor will discuss how companies seeking to compete on the basis of major, disruptive innovation can build sustainable competencies to do so. Rather than relying on strong willed project champions to break company rules in bringing breakthoughs to market, Prof O’Connor and her research team have identified three distinctive competencies that firms must develop to ensure that breakthroughs do not happen by brute forces alone, but rather are the results of a management system designed for innovation that aligns with the well-honed management system of operational excellence that is predominant in most established companies today.

Ideas often fail not because of what is presented but how they are presented. Learning how to better work with and influence others is a crucial part of increasing the chance of success for your idea – and for innovation in the organization. To go from a great idea to implementation requires knowledge of influencing and developing win-win situations for individuals, teams and the organization as a whole Participants in this Webinar will learn how to utilize the Insights Discovery System (already used in many high performing companies around the world) to create a common language for understanding, collaborating with and influencing peers.