Increasingly industry leaders complement their product offerings with service innovation to enhance the overall customer value. HP, Apple, Rolls Royce, Motorola, Oracle, and GE can all credit service innovation with boosting their innovation returns and market position. The net result of product plus service (i.e., integrated) innovation is growth in existing markets and expansion into adjacent markets. In this Webinar, Mr. Shelton will show how companies have raised their game (and profits) by making the transition to integrated products and services, along the way describing how companies can use key levers to create innovative solutions—not just products—to customer and consumer problems.

During this insightful session, Mr. Crowley will identify the key barriers to bridging the gap between customer requirements and the product development process. For many organizations, innovation is technology – not customer centric. How does a firm ensure that innovative products will appeal to the market? How do you bridge the gap between the marketing and technical community in order to provide a direct path for customer insights to reach the technical community? And how can a process be developed to ensure that firms have a customer centric approach to innovation…each and every time they develop a new product?

Dean Hering's second Webinar for Pure Insight focusses on 'Making Innovation Work in My Organization'. A natural communicator, Deans session will provide participants with an understanding of the key elements to implementing a managed innovation process within their organization. After a brief review of some common misconceptions of innovation he will provide a methodology for innovating purposefully and relate how it fits in the organization. Along the way participants will be provided with examples and things to watch out for during the process.

In this insightful Webinar Dr Louise Guay, CEO of My Virtual Model describes how, the rapid growth of Personal Virtual Communities will affect tomorrows new product development and Retail business in unprecedented ways. Personal catalogs and stores are just the start of and extended innovation revolution that will fundamentally change the way you approach tomorrow’s innovation. Driven by a refusal to separate art, creativity and knowledge from life itself, Louise saw that advances in technology were leading to the potential for dramatic advances in Customer Driven Design, or in her own words ‘innovation from everyone!’

Session attendees will be inspired (and perhaps a little shocked) to learn, from a speaker of international repute, of a refusal to be bound by the conventions of yesterday’s success and hear of advances at the converging edge of technical possibility and user driven needs.

This Quick Insight investigates how breakthrough product ideas can be selected using the portfolio management tool of strategic buckets. It also describes how GE’s corporate direction has changed away from just focusing on low-risk incremental developments, and the process it now deploys to ensure that
higher-risk product breakthroughs are selected for their potential as big revenue generators. Along with a host of other insights, including using revenue growth gaps metrics to get “real” commitment and funding for innovation and Boston Scientific’s use of “strategic buckets”, this Quick Insight is an essential read for anyone looking to decide which ideas to invest in for the highest rate of return.

This session will discuss the upcoming user manufacturing trend, a development that recently is taking shape in larger scope and scale: User manufacturing refers to a publicly available software, manufacturing, and distribution infrastructure that enables creative users and customers to design, build, and sell their own creations to a larger public – without the traditional investments in setting up a business. User manufacturing supplements – or substitutes – mass customization strategies which many companies have implemented. It also may become the most efficient strategy to serve the long tail of variants in many industries.

Structured Innovation Planning is a framework and set of tools for creating a learnable, repeatable process that any company can develop and implement in order to discover new opportunity areas, organize insights into new patterns, group insights into new concepts, and make selections among various strategic alternatives that will achieve their growth requirements. The process exists within and subsequently affects the forces of the company’s strategy and vision, its culture and motivation of people as well as the demands and needs of its customers, market forces and the organizational processes and structures that govern operations. Successful, repeatable innovation requires an integrated combination of the right people, processes and culture that will allow a business to increase the value it delivers to its customers.  The session addresses how leaders are struggling with the challenge of getting their company to realize breakthrough organic growth and that companies don’t need more ideas, they need more relevant and focused ideas.

Strategist John R. Brandt will outline a practical methodology with which CEOs and executives can innovate the customer value and information their organizations deliver, regardless of industry or the nature of their core product or service. Key themes and topics included in the Webinar will be, why changing business and societal expectations are reshaping the customer value through to how to innovate total customer solutions, not sell products or services, right through to delivering seamless, integrated performance from your supply or value chain.

This webinar will discuss the role of emotions/experience as a way to create consumer-relevant designs. New product development is often centred around a) the function the product should fulfill (e.g., change channels on a TV); and b) the functional limitations the design has to meet (e.g., plastic, low-cost). We will provide examples where this has led to suboptimal designs from consumer perspective (remote controls being an obvious example). In contrast, developing new products around the consumer experience that the product should intend to evoke prevents this pitfall. It will show how you can approach consumer experienced-based research and how this changes the existing views on three aspects of the product experience, i.e., interaction, aesthetic, and meaning as well as some compelling examples illustrating that this approach enables a paradigm shift, allowing designers and product developers to move from the existing solutions to radically new ones.

In this Webinar Elanor and Patrick will discuss the difficulties and challenges of global growth into the Developing and Emerging (D&E) markets. It will especially look at those where no established statistical / published information is available. They will share their extensive expertise in opening up new market opportunities for companies in Eastern Europe, Russia and Asia. In the course of the presentation, they will talk about a process for filling the blanks in and developing criteria for market attractiveness. They will also highlight challenges they faced in establishing their own networks of sources and potential partners as well as how they overcome and adjusted to the market, cultural differences in customers’ requirements and ways of doing business.

During this Webinar, the 5th in a highly popular series of 6 Webinars designed to delve deep into the process of Open Innovation (from beginner to expert levels of implementation), Mike Docherty will look at the keys to success in 'being open'. For example, if your busy looking for the best external ideas, but consistently getting surprised by innovations that your competitors find first, what do you do? It will also look at the crucial role of reputation and the types of partners you work with when collaborating externally. Whether you are just begining your open innovation efforts, or aiming to drive them to a higher level of success, this Webinar will define why your partnering strategy is a critical element to get right from day one.