Our research is practical, unbiased, and completely free of commercial relationships. Our customers are paying for valuable insights, not for advertising messages.

Pure Insight’s Research Analysts are of the highest capability, and our customers trust in the quality and integrity of our insights.

Core Research Areas:

Design, Innovation and the Fuzzy Front End
Design leadership… Customer focused innovation… lead user innovation… disruptive innovation… insight and future trends… scenario planning… sustainability… aligning company and innovation strategy… idea management… product/service convergence… creativity… innovation metrics… creating an innovative team culture… networked innovation… innovation tools… voice of the customer… value innovation… blue ocean strategies… product/service convergence

Faster and Smarter Product Development
New product development… DFSS… TQM… leadership… value stream mapping… design for manufacture… concurrent engineering… product platforms… metrics… lean and rapid product development

Open Innovation, Partnering and Alliances
Co-development and alliances… licensing… patents… IP… technology scouting… scenario planning… global insights... M&A… managing across cultures and borders… dealing in global markets… collaboration tools… virtual teams… reward systems… aligning processes… knowledge management… corporate venturing

Portfolio and Pipeline Management
Project evaluation and selection… platform management… strategic road mapping… balanced scorecard… strategic buckets… resource management… portfolio metrics… PLM… portfolio metrics… team management... leadership... Stage-Gate

Emerging themes:

• Identifying and harnessing sources of ideas for new products and services
• Technology strategies for new products
• Managing IP for open innovation
• Working with universities, research institutes and other external organisations
• Outsourcing NPD – increasing capacity without sacrificing speed or knowledge
• Changing cultures within NPD teams
• Value innovation – delivering maximum value to your most important customer